Artists see bikes in a whole different way. We’ve already learned what one artist can do with just bike chains. How about when an artist has access to the entire component set?
Level one, inanimate art.
A great place to look for an artistic perspective is etsy.com, which features lots of craft-level artists. There, a disc brake is just another ornate round shape…
Blow the concept up big and you get outdoor bike trees with round leaves.
Level two, bikes brought to life a different way.
So what happens when the creative juices are fully flowing, and the concept of bringing bikes to life is fully gestated. What inspirational nuggets come out?
And finally, the gold standard.
Art, in its most powerful form, changes lives for the better.
In 2011, component manufacturer SRAM president Stanley R. Day and World Bicycle Relief founder F.K. Day jointly hosted the SRAM pART Project at a Chicago art gallery. Numerous artists were given a box of 100 components and a mission: inspire people.
The unveiling of these sculptures became an event in itself. The $134 admission fee was the cost for World Bicycle relief to donate one bicycle to an undeveloped area of the world. With a bicycle, you can travel up to four times farther–so you can get to a doctor, to school, or to work faster and more safely.
Participants got to enjoy not only food and drink, but also mingling with cycling luminaries, meeting the artists, and bidding on favorite pieces.
One thing is certain. The pART Project raised $140,000, which translated to 5,000 bikes donated in Africa. These artists broke new ground in creative expression while making lives better for others in one magical evening.
Have you found the magic in your bike yet?