With all the worldwide social distancing, Easter 2020 was a bit subdued. Some of the usual celebratory joy was missing.
Which got us thinking…what can we personally do about it? How can we make April feel a bit brighter, and more like this?
One connection we saw was our brightest frame color. The manufacturer, Changebike, simply calls this color Blue, but we refer to it more specifically as Arctic blue, like you’d see in melted glacier waters in Canada…
or in an Alaskan iceberg.
But for now, let’s call this color Easter Egg Blue. And let’s put it on sale so more folks can get it, get outside, and exercise in a socially responsible way, wherever you choose to ride.
Save until April 30, 2020.
A bold new bike that goes everywhere you do won’t fix everything this year. But coming from someone in the rainy Pacific Northwest… sometimes a little exercise, clean air, and brightening things up can be the perfect prescription.
See you–with ease–out on the trails.