Retailers and Distributors
Existing bike value: The right focus for right now
It's getting tougher than ever to sell new bikes in the US; costs are rising, and margins are tightening. One powerful retail survival strategy is to zero in on a persistent market need. Make your customers’ existing bikes easier to store and transport. Space-saving components from Flatbike can make those existing bikes easier to bring inside, easier to transport, and more theft-resistant.
Grow the cycling community
Retailers have traditionally focused primarily on two high-spending cycling audiences—road racers and mountain bikers. The rise of e-biking started to reintroduce the needs of the recreational rider or commuter, widening the cycling community, but this focus is still new, and there are many opportunities to meet your customers where their needs are.
Where is that new e-bike going to fit in the garage? How do you manage a herd of recreational bikes bought during COVID? Can apartment renters also be mountain bike owners without storing MTBs outside in the rain? With space-saving components from Flatbike, you can offer answers to all of these.
The ideal retail partner
Flatbike is a small, family-owned US component company with an oversized footprint. Our customer-first mentality has earned us a consistent 4.8/5 rating on Trustpilot, and our problem-solving focus has resulted in the only destruction tested removable bike pedal in the world (ISO-4210 tested), that’s both the easiest to remove and the most resistant to accidental release. No wonder it’s won a patent, a major design award, nearly zero product returns, and representation in Japan.
All that… with no more than 3 employees. Our focus now is to make sure that retailers who come on board to work with Flatbike are well taken care of, with margins that work for your store. For now, until we scale up, we are prioritizing dealer margins over the convenience of availability from the major cycling distributors (and their margins).